Categorized | Body Building, Health, Sports

Canadian bodybuilding icon dies at 93 – Newstalk 1010




Canadian bodybuilding icon dies at 93



The man Arnold Schwarzenegger called ‘the godfather of fitness’ has died.

Canadian-born Joe Weider, the fitness and bodybuilding icon who built a publishing empire on magazines like Muscle and Fitness, Shape, and Men’s Fitness, died on Saturday.

He was 93 years old.

Weider’s business ventures also included lines of gym equipment and nutritional supplements.

According to Weider’s publicist, the health guru died of heart failure.

As a boy growing up in Montreal, Weider bulked up so that he could stand up to the bullies who would beat him up.

He would fashion crude dumbells to use for workouts.

Weider also helped create the Mr. Olympia and Ms. Olympia bodybuilding contests.

(with files from CBS News)













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